Twitter has hit the big time (thanks to CNN, Oprah and Ashton Kutcher), and more and more Cape Cod business owners and residents are creating accounts and taking advantage of this new social networking tool.  As you dive into Twitter you start to amass a list of friends, or people who you are following.  After a while the chatter gets somewhat loud, and you’ll find that some friends are no longer posting, or aren’t following you (reciprocating).

In comes the power of web applications and the Twitter API which allows Internet application developers to create tools to help you manage your Twitter friend list.  I just posted a round-up of 6 of these tools on my personal blog, check out the post; 6 Tools to Keep your Twitter List Tidy to begin your pruning.

Drum roll please….

We had a booth at the Lower Cape Expo on April 4th and we were raffling off some great prizes.  I have to say that we had a fabulous turnout and a lot of people entered into our prize drawing.  The winners are as follows:

1GB USB Flash Drive: Pat Rego

1 Year Website Hosting ($180 value):  Sharon Gordineer

Breakfast for 4 at the Town Crier Motel: J Stenner

Breakfast for 4 at the Town Crier Motel: Tricia Debs

Congratulations to the winners!

We hope to be a part of the Lower Cape expo next year.  We had a great time, great food and great business to business networking.  We even had a live feed on our homepage of the event, if you stopped by our booth you may have been online LIVE.

The Cape Cod accommodations market is very competitive, and is a rich area online in the world of traffic, paid placement and search engine optimization.  We were recently doing some work for a local Cape Cod hotel which will expand their reach both online in Google, Yahoo, MSN and AOL but also in major national booking sites like Travelocity, Orbitz, Priceline etc.

The key to successfully competing in this market is to take advantage of all the various sources of traffic.  National travel booking sites, organic search engine traffic, paid search traffic, digital advertising, offline advertising … the list really goes on and each area is important to investigate and utilize if it fits your business.

Example Source and Technique:

Organic Search Engine Traffic:  Our marketing work begins in the research area were we analyze your industry’s keyword inventory and potential traffic for each, research related websites to develop relationships, and then develop a plan to enhance your traffic and search engine position.  Practically this could mean content development (like blogging or article generation), site code optimization (for maximum search engine index-ability), copy re-write (copy with the correct balance of keywords and content), and link/PR management.

Contact COLEwebdev to learn more about how we can help your business compete online.