Many of our clients as us, what is search engine optimization?  While the answer is pretty simple, it is not as easy to understand from a business owners standpoint.  To begin, many times search engine optimization is called just SEO.  SEO comes into play when your website is searched for online at places such as Google and Yahoo.  You want your website to show up on the first page of Google or Yahoo in order to be found most effectively.  Now, the next question we get asked all the time is, how do we get on page 1 of Google and Yahoo?  The answer is by doing SEO to your website.  Your website needs to be optimized with keywords that pertain to your industry and to what your potential leads are searching for, if it is not, it will be lost at sea and will not be found very often, thus making your online leads less than they should be.

The best way to determine where your website is online in the search engines is to do a search for your website using keywords that pertain to your business. See where you show up.  If you can’t find yourself, most likely others cannot either.  if you are on page 1 or even page 2, you are in good shape.

COLEwebdev can optimize your website for search engines using keywords, article writing, link building and more.  Keep in mind that SEO is something that should be done year round and is something that should  not be started and then stopped each month.  Every website should be updated regularly with fresh content and keywords, this way your potential clients searching online for you will see that you are on top of your game and that you care about your business and your website.  Give us a call today at 508.413.2043 and let us review your website and see where you rank online, then we can help you get more leads….which means more money for you and your business.

The other day I received an email in my inbox telling me that my domain seo listing was going to expire.  At first glance, one would think this was a real email and that they should auto renew right away to avoid cancellation.  But upon further reading I realized this was a company located in California trying to get my business, in a very suspicious and sneaky way.  The email looks real and one would think it was a real bill.  Below is a screen shot of the email I got, so you can be aware of it in case you get one in your inbox.  You do not need to take any action if you get this email or one similar in your email box or regular mail box.  This is a company looking to take your money.

If answered no to the question above, you should review your website and find out why.  Every website should have the goal of bringing your company leads.  If you do not have people filling out your contacts form, sending your emails or calling you and telling you they are on your website, there is something missing.  What that something is could be as simple as marketing.  Your website is like a little island in the middle of now where, you must let everyone know it’s there.  If you design and build and launch a website and do not touch it for months or years, it will become stale and search engines and potential customers will not find it.  You need to let everyone know your website is online, live and kicking.

Some easy ways to market your website are to: Add your web address to your business cards, brochures, work trucks, shirts, pens and more.  Then when you wear your tshirts people will see your web address, or when you drive your truck around people will see it as well.  Anyone that you meet that you feel may be a potential client, tell them to visit your website.

Make sure your website is up top date.  This means regular updates, monthly is the best.  Update the content, photos, address and company news and profiles.  Get your new projects, products and testimonials added to your website each month.  All of these updates will make people want to visit your website and to come back again and again.

Think of your website as a very important piece of marketing for your business, and if you do not use it to it’s fullest potential, you won’t get leads.

Leads lead to customers, which is the goal of every business website.