While the planning for, and creation of your business website is a large and time consuming project in an of itself. The harsh reality is that it's only the beginning step in operating a successful business website. The key to getting the return on your investment is a steady strategy of marketing, maintenance and feature development.
Here are some good marketing and feature development tips:
- Link Building - Links to your website are the most important factor in improving your search engine rank. Always be thinking of how you can obtain new links, or have us do it for you!
- Content Creation - Regular keyword rich posts to your blog will help grow your site's content and expand your number of indexed search engine friendly pages.
- Social Networking: Utilize Facebook, Twitter and other niche social networks to expand your network of contacts. The higher your follower/friend count the more people that can see your news, announcements or promotions. Be a good neighbor while working to expand your network
- Feature Development: Treat your visitors to new features on your website that enhance their experience or provide a reason to come back often. Blog comments, forums, activities, coupons and contests all can help keep users on your site longer and coming back more often.
- Open Communication: Open a dialogue with your visitors and be as transparent online as possible. Use social tools and your website features to connect your customers with the people who run and manage your business.
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