Our Services

Website Design

The design of a website must achieve several things in order for it to accomplish the desired response from a customer. Most importantly it needs to look great, the design must reflect the nature of the companies' image, and relate to the desired customer. Second, the design must be well laid out, logical and allow for easy navigation throughout the entire site. And lastly the design must be effective at closing the sale, whether that's a sale of a product, an completed inquiry form or a logged email address. COLEwebdev excels at creating the perfect design for your company.

> see some of our designs on the portfolio page.

Site Production and Website Updates

Website production includes all elements essential to building and updating a website and it's features. This includes copy (text), images, video, audio and custom graphics to support the design.

The content that fills your site is an essential factor in how well your site performs and it serves many purposes:

• Copy must be well written both for the actual human visitor and for the search bots from Google, Yahoo and Microsoft. Having well formatted copy with a balance of keywords is essential for a high search rank.
• Photography and imagery used must be as professional and high quality as possible. Photography is the most critical factor in good design, and the customer's perception of your business is greatly effected by this 1 element.
• Audio and Video and other rich media is becoming standard practice for even small business as we move in to 2009. Featuring video or audio using progressive Flash based delivery systems adds a competitive edge to any website.
• Custom graphics should be an extension of the design and of your business branding. Graphics help the consumer navigate the site, and give a nice final touch to the design of a professional site.

COLEwebdev can work with you on developing or modifying your existing content. Contact us for more information.

Statistical Analysis

Tracking who comes to your website, what they do when they got there, and where they come from is key to any successful web business. It's also critical to track your visitors if you are spending any marketing dollars online, because without knowing your CAC (customer acquisition cost) you're spending money blind. COLEwebdev tracks every site we launch, and offers services to all website owners to help them make sense of their web traffic. We can also help you manage and track any CPC (Google AdWords) campaigns you have to help you rein in spending and increase conversions.

Internet Marketing

Once a website is launched, it's like a small sunny island in the middle of the pacific that no one knows anything about. A new website, or an existing website with no search engine presence needs marketing help, and we offer it in two main areas;

• Organic search is one side of the marketing equation. This includes not only structuring your site for good SEO, but also a coordinated campaign to increase your organic position using content creation and link building.
• Paid marketing is the other side of the marketing equation and represents everything from Google AdWords (CPC) to banner placements, link purchases to sponsorships online.

Contact us for more information on marketing strategies.

Custom Software

All websites that do something have what we call "functionality", or a set of dynamic files that allow you to do things such as shop online, upload and organize your photos, or manage your calendar. COLEwebdev can create powerful and effective software solutions for your online business that will allow your visitors to interact with your website in new ways.

We can also create tools that allow you to manage your work day more effectively. Whether that be a CRM system, an inter-office calendar or an online todo list that can be accessed anywhere.

Contact us to learn more about online software.

Web Hosting & Domains

Essential to every website is hosting and domain service. Hosting is where your website is actually stored and accessed and usually provides your email service as well. COLEwebdev can help you with your hosting needs, and consult you in the best way to construct your business to take advantage of your hosting and domain features (such as virus control and SPAM protection).

Contact us for more information.

Business Consulting

We can help you with your new business idea, or help you refine or reinvigorate your existing web business. The founders of COLEwebdev are not only web designers and developers for hire but also startup founders and web entrepreneurs. We can help you from the conceptual stage, all the way to the launch of your web based business so you have all the data right at hand to make the wisest decisions.

Contact us if you'd like to discuss a project.