How to use Twitter for Business
Twitter is what is known as a micro-blogging service, and it's focus is to allow groups and individuals to post short, frequent updates and allow interested parties to 'follow' the posts thereby creating a dialog between everyone involved.
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Twitterrific or Facebook...
As of July 2008, over 2,200,000 accounts were registered. |
| source: Wikipedia |
Much like a blog, Tweets are organized in a chronological format, but unlike traditional blogs the posts are very short, 140 characters or less, and the focus is on 'following' people and organizations you have an interest in.
How does this relate to business?
Twitter can be used for a wide variety of purposes, from personal, to political to business and marketing.
- From the business standpoint, Twitter can be used to open a dialog between you and your customers.
- You can invoke a sense of transparency with Twitter that not many other services can replicate.
- Users who follow your business are most likely your best customers.
- You can use Twitter to promote new products and services, garner feedback on new ideas and open lines of communication.
- Your customers can engage you in conversations online about your business and provide feedback.
Check us out on Twitter and you'll see very quickly how we use it to keep out business 'open' and thriving.
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