Business of the Month – Cape House Shop

Business Name: Cape House Shop
Owners: Marshall and Kathy Slocum
Website: www.capehouseshop.com

How did you get started with your business?
We moved to the Cape from Michigan in 1983 and bought a small craft supply business in South Yarmouth that also offered a selection of Hallmark cards.  We changed the emphasis from craft supplies to a more traditional gift shop.  (Changing the name from Craft Kingdom to Cape Style Cards and Gifts.)  Three years later we sold the business to open a larger Hallmark Gold Crown store in the new shopping center, Skaket Corners, in Orleans.  Twenty-five years later we are still going strong -now with a more focused emphasis on gifts, such as women’s fashion accessories (Baggallini bags, jewelry, scarves, etc), as well as popular gift items, such as Willow Tree and Jim Shore figurines, baby and kids gifts, Cape Cod inspired gifts for the home, Hallmark products, and, of course, hand-made chocolates from the Chatham Candy Manor.

Tell us about yourself:
Kathy grew up north of Boston and then moved to the suburbs of Detroit where we met in high school (her brother and I formed a singing group).  We married after college (competing schools:  Kathy -Michigan State, Marshall -University of Michigan.)  After starting a family (a boy and a girl) we moved to Cape Cod to raise our kids in a small town atmosphere.  That worked out well -both are successful in their own careers off-Cape- and we are now also enjoying our two grand-kids.

Where do you find inspiration? 
Our customers motivate us to create a place they love.  They inspire us to put in the extra effort to find gifts that will delight them and meet their gift-giving needs.  Because of them we strive to provide a welcoming environment where they’ll come back again and again and recommend us to their friends.

What do you love about your business?
Our customers, our employees (who always go the extra effort for us as well as our customers) and all the talented artists that continually astound us with their gift creations.

What are some ways that you promote your business?  
Over the years we’ve reached out to the community by participating with groups such as Lower Cape Outreach Council, Nauset schools, Nauset Rotary Club, Animal Rescue League and others.  We’re always eager to donate to local charities and other groups that make our end of the Cape such a wonderful place to live.  Our advertising emphasis is via direct mail and more recently by email, our website and our Facebook page.