Each month we send out an enewsletter, and we use Constant Contact.Â We have been using Constant Contact for over 5 years, and it is a great company, easy to use templates and a great way to interact with your clients regularly.
eNewsletters if used properly, are a very effective way to market your business to your clients, in a way that is unobtrusive and informative.Â Because your clients can read an enewsletter on their own time, they do not feel bothered, and they may even be excited about getting your enewsletter.
To have an effective enewsletter, follow these tips:
Showcase your products/services
Add links to your website, as well as business hours, location to all enewsletters
Use 1 template and stick to it