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What is Search Engine Optimization?

Many of our clients as us, what is search engine optimization?  While the answer is pretty simple, it is not as easy to understand from a business owners standpoint.  To begin, many times search engine optimization is called just SEO.  SEO comes into play when your website is searched for online at places such as Google and Yahoo.  You want your website to show up on the first page of Google or Yahoo in order to be found most effectively.  Now, the next question we get asked all the time is, how do we get on page 1 of Google and Yahoo?  The answer is by doing SEO to your website.  Your website needs to be optimized with keywords that pertain to your industry and to what your potential leads are searching for, if it is not, it will be lost at sea and will not be found very often, thus making your online leads less than they should be.

The best way to determine where your website is online in the search engines is to do a search for your website using keywords that pertain to your business. See where you show up.  If you can’t find yourself, most likely others cannot either.  if you are on page 1 or even page 2, you are in good shape.

COLEwebdev can optimize your website for search engines using keywords, article writing, link building and more.  Keep in mind that SEO is something that should be done year round and is something that should  not be started and then stopped each month.  Every website should be updated regularly with fresh content and keywords, this way your potential clients searching online for you will see that you are on top of your game and that you care about your business and your website.  Give us a call today at 508.413.2043 and let us review your website and see where you rank online, then we can help you get more leads….which means more money for you and your business.