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Mobile & Tablet


Lets TalkInternet smartphone and tablet usage continues to skyrocket and will, and in many cases has already outpaced traditional desktop/laptop usage. What this means is that it’s not longer a luxury to have a mobile or tablet optimized version of your site, it’s a necessity.

Along with custom design, responsive construction has become the new standard for every website COLEwebdev creates. What responsive construction or responsive web design (RWD) means is that your website flexes and adjusts based on the width of the users device. This allows us to build one website, with instructions for small, medium and large formats without having to build or maintain a separate “mobile friendly” website.

With modern responsive techniques, we have the ability to not only re-arrange and shrink content, but also to show and hide certain content for specific screen widths. An example of this might be to show a large “call” button to only smartphone users, which activates a phone call on their smartphone. For larger screen widths you can show sections of your website that would take advantage of the horizontal space a desktop or laptop offers.

This new approach to web design sheds even further the concept of fixed designs and old-world print ideas. Your website no longer looks one way to all visitors, it will vary a great deal from device to device and it’s key to consider this when designing and building content for your website.