White Papers

Selling online has never been easier, but there’s still a good amount of work involved in running an online store.

When looking for a suitable WordPress hosting provider, small business owners have many options.

Using easy to follow best practices, small business owners can avoid many of the vulnerabilities hackers use to infiltrate your networks, bank accounts and devices.

Email has evolved slowly over the last two decades. Despite the rising popularity of messaging, social media and chat, email remains a critical component of most modern business communication.

Google My Business strives to be the authoritative directory of all businesses, worldwide

Social media networks may come and go like trendy fashion, but the strategy for success remains consistent and universal.

Traditionally required only for online banking, and online commerce, SSL certificates are now the new standard, thanks to an increased interest in privacy and security.

Images are what set an excellent website apart from an average website. While resolutions have grown over the years, the fundamentals of image use online are constant.

Google Ads, formally Google AdWords is the single most successful and profitable Google product or service … ever.

No other ad network offers the kind of micro-targeting, and scope of Facebook which makes it worthy of your attention and marketing budget. Through the use of custom audiences, you can reach new, and more of your existing customers.

The purpose of this document is to provide a simple guide for website operators to assist in the publication of content.

The Americans with Disabilities Act (ADA) Standards for Accessible Design now apply to websites, and a broader range of businesses, and organizations than ever before.

Forging ahead of the United States in protecting the privacy of their citizens, the European Union passed landmark regulations in 2018 that govern how businesses collect, store and protect personal information.

Before there was GDPR, before WCAG there was PCI Compliance. If you collect and store personal financial information, you need to be compliant, both online and off. Here are the fundamentals, that make compliance less scary.

Privacy policies and why they are important.

The popularity of email newsletters for business has come and gone with the tides of new technology.

Search engines rank websites based on hundreds of individual factors. Focus on your website content, and the visitor’s experience above all else. There is no magic SEO wand!

In our previous whitepaper; SEO 101 our first priority of good SEO was: Content, content, content. To expand on that concept, we created this guide to optimizing your content for SEO.

Link building remains THE most valuable practice for SEO optimization.

Divi is a modern and powerful WordPress theme created and supported by Elegant Themes.

WordPress is known as a “content management system” or CMS for short. It enables you to make edits to your own website, and much more. WordPress powers more than 30% of the web.

Most people don’t give a second thought to what web browser they use. Mozilla hopes to change that with Firefox, a browser built for privacy, security and speed.

All of our clients have been set up with monthly analytics reporting. The reason why website analytics is very important is that it tells you who visited your website, where they came from, how long they stayed, how they found you, and more.