Once a website is launched, it’s like a small, sunny island in the middle of the pacific that no one knows anything about. It may be magical, beautiful and the best island Lets Talkaround, but no one will see it unless you do something to promote it. A new website, or an existing website with no search engine or social media presence needs marketing help, and we offer it in three main areas;
Organic search is one side of the marketing equation. This includes not only structuring your site for good SEO, but also a coordinated campaign to increase your organic position using content creation and link building. COLEwebdev offers not only optimization services but also ongoing rank analysis and creative content marketing strategies to help propel your website to the top of the major search engines.
Paid marketing is the other side of the marketing equation and represents everything from Google AdWords (CPC) to banner placements, link purchases and online sponsorships. COLEwebdev offers many years of experience managing and tracking the effectiveness of paid advertising. Don’t spend money blindly on the web, consult with the experts to ensure that your advertising dollars are well spent.
The ever changing world of social networking requires connected tech providers like COLEwebdev to deliver solid advice without buying into the hype. Facebook, Twitter, LinkedIn and newer emerging social networks are worth exploring and investing in only if it will benefit your business and feed traffic to your website. COLEwebdev can offer consulting, website integration and even management of social networks.
Marketing isn’t just about search engines and social networks, it encompasses your “offline” or physical business, as well as your vehicles, staff, attire, point-of-sale and any place where customers can and will interact with your business. COLEwebdev offers creative ideas and solutions to help you maximize your online investment in the offline world.