September 2013 – Happy First Day of Fall

Call to Action

WOW! Can you believe Summer is over and Fall is now beginning? Here at COLEwebdev we were fortunate enough to be able to enjoy our Summer in Maine, and we had a blast! We hope that all of you, our clients, acquaintances and friends also enjoyed your Summer!

We are ready to enjoy the Fall weather and to get back into the business networking groove again. Seeing all of the local business owners and catching up all over Cape Cod.

Check out our September Giveaway below!

Call to Action

When I sit with a new client one of the first topics we cover is what they want from their website. Or more specifically what they want visitors to do when visiting their website. In the industry we call this a call to action and it’s essential to an effective website and key to quantifying the benefit of your website.

The home page is the primary spot for this call to action and it could take many forms. Here are some common examples:

Buy Now – For ecommerce.
Sign Up – For member based organizations.
Call / Contact Us – For service based, lead dependent businesses.
Sign Up for eNewsletter – Often a second or third priority call to action.

With these examples in mind, it’s helpful to view your website and determine if you are asking, or funneling your visitors into one of these actions effectively. Many times business owners simply want their website/home page to be an overview or generalized look at their business. This isn’t enough as visitors need to be guided, or sometimes even metaphorically hit over the head with your primary call to action.

Here are some keys to making your call-to-action effective:

Color: Call to acton buttons and links should stand out alone in the color palate.
Size & Placement: Call to actions need to be seen and prominent placement is key.
Easy: Forms, buying and signup processes must be simple and ask for as little information as possible.
Focus: Let your call to action breathe (and be noticed) by controlling how much content is around it.
Tell a Story: Customers need to quickly see how your product, service or organization can help them. Tell a quick story, present an issue important to your visitor, and then show them how you can solve it.

The final and most important aspect of this practice is to track your leads, sales and key metrics related to your call to action. This will give you the data on how effective your website is, and potentially what needs to improve.

September Giveaway – Tablet Notepad

A paper notepad in the shape and style of a tablet. Great for work, home or just for fun. Size: 6 x 8 inches

Congratulations to our August Giveaway winner: Amberlyn Tubman of Brewster Sand & Gravel

New Website Design & Launch – Horgan Insurance

horgan-newsletter

Business of the Month: Cape Cod Canal Centennial

Website: www.capecodcanalcentennial.com

A website which has event listings, Cape Cod Canal history. a store to purchase Centennial gear, sponsor listings, volunteer signup forms, a list of member organizations and more. Celebrate 100 years in 2014!

July 24 to August 3, 2014. The week long celebration of the Cape Cod Canal’s centennial will be filled with maritime-themed events for the whole family, from historical exhibits and tall ships on display from around the world to a tugboat parade and children’s activities along the canal.

Visit the Cape Cod Canal Centennial Website online: www.capecodcanalcentennial.com