INTRODUCTION
Selling online has never been easier, but there’s still a good amount of work involved in running an online store. Below outlines the basics a small business owner needs to consider.
THE FANTASTIC FOUR
Considerate planning will help you implement a winning ecommerce strategy
- SHIPPING
Choose a carrier: USPS, UPS, FedEx
Decide on packaging materials and process.
How are you going to charge for shipping? - PAYMENTS
You’ll need a payment gateway, to accept credit cards.
Typical fee is 2.9% plus 30 cents for each transaction.
PayPal, Square, Stripe, Authorize.net are examples of gateways. - PROCESS
Who is going to process and support web orders?
Create policies; refund, privacy, terms of use.
Who is responsible for the online store maintenance? - PRODUCTS
Pick your most popular products to sell online first.
Create the best, most enticing product page you can.
Make the shopping process quick and easy
FINAL THOUGHT
Running an successful ecommerce website requires the attention and dedication equal to that of a brick-and-mortar store.