We have previously covered Google Reviews, and Google My Business. However I felt those articles needed an update, as a new simplified approach is available to solicit Google Reviews from your customers!
Asking customers for reviews should be a staple of every checkout & purchase experience. So many buying decisions are influenced by these “social” factors that your business cannot ignore these digital opportunities to gain an advantage.
Along with Facebook, Google Reviews is another powerful force in online reviews. “Google” (as in the verb) any business and you’ll see a Google Business profile to the right of, or on top of the regular search results. This profile also contains reviews, left by customers using their Google/Gmail account.
Fortunately, there’s a quick way to send customers directly to the review pop-up – which will reduce the chances they get lost on the way.
Google has a Help topic on this exact technique, I’ll also describe the process here.