INTRODUCTION
Search engines rank websites based on hundreds of individual factors. Focus on your website content, and the visitor’s experience above all else. There is no magic SEO wand!
SEARCH FACTS
- Content, content, content.
- Your content (copy, images) must be relevant to the search.
- Most users don’t look beyond the first few results.
- Search results vary based on device & location.
- Your website rank will constantly fluctuate.
- Links TO your website are the most valuable SEO factor.
- Get links from high ranking websites to improve your rank.
- You cannot buy your way to the top of organic results.
- You can’t cram all your keywords on one page.
ALL ABOUT GOOGLE
- Google is #1
- Google My Business is important, claim your listing.
- Google Reviews are very important, solicit and respond.
- Google wants you to operate like they do not exist.
- Google has “organic listings” (not paid) and ads (cost-per-click)
- Google is constantly changing their ranking logic.
- If you do well in Google, you’ll do well in Bing (#2).
YOUR WEBSITE
- Must be fast – load in 3 seconds or less.
- Must be relevant to what the user is searching for.
- Must be secure (https)
- Must have enough descriptive copy for Google to read.
- Must be updated regularly.