Square vs Shopify vs WooCommerce vs PayPal

Apr 8, 2020 | Resources

Now seems like a good time given the current health concerns, to give our insights into the various ecommerce services available to small business owners.  If you’re a small business looking to dip into the pool of online commerce, choosing the right platform can save you time and money.  Let’s dig in.

Square1.  Square:  Starting with a swiper for accepting credit cards on your smartphone, Square has expanded into ecommerce and robust point of sales systems.

Pros:  Base level is free (pay only transaction fees). Quick and easy setup. Good tools to integrate with your website. Offline tools like credit card swipers, & point of sale units. No maintenance required.

Cons:  Store customization options are limited.

 

Shopify2.  Shopify:  A very robust platform that has the power and features to build almost any type of ecommerce solution.

Pros:  Starts at $9/month.  Quick and easy setup.  Robust features and many addons to expand functionality.  No maintenance required.

Cons:  Can get complicated and expensive depending on your needs and addons.  Some limitations on customization.

 

 

WooCommerce3.  WooCommerce:  The leading WordPress ecommerce plugin authored by the same company behind WordPress.

Pros:  It’s free (pay only transaction fees to gateway).  Huge ecosystem of addons.  Unlimited customization options.

Cons:  Regular maintenance is required.  Separate payment gateway required.  Can be complicated to setup for non tech savvy users.  Requires WordPress.

 

 

PayPal4.  PayPal: Now ubiquitous, PayPal has come full circle from unicorn startup, to industry standard, to infuriating market titan.

Pros: Free (pay only transaction fees).  Quick and easy setup.   Can integrate into existing ecommerce platforms.  International customers prefer PayPal over credit cards.

Cons: Customization options can be limited and/or complex.  PayPal can be troublesome for some people (both account holders and customers).

TLDR; Looking to get online quickly with no fuss? Choose Square or PayPal.  Need more power and options?  Shopify.  Do you want to customize the entire shopping process?  WooCommerce.

Contact us for a Quote today! 

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