More than any other question, search engine optimization or SEO remains one of the top queries we field from both leads, and existing clients. Many however, don’t fully grasp what this term, or area of marketing actually means or involves. We’ve touched on this subject briefly before, however we felt it deserved it’s own attention.
Traditional search engine optimization started with the concept that a developer, could optimize just the code of a website, to rank higher in the search engines. Meta keywords, meta descriptions, ALT tags, and all manor of hidden tweaks were once the tools of the trade, and they delivered results for many years. This is no longer the case, and the field of SEO has expanded to become much more transparent and wide ranging.
Search engine providers, of which there are only two giants remaining (Google and Microsoft/Bing) have evolved the way they rank websites to a point where optimizations to just code, are just one small piece of the ranking formula.
Here are the basic areas of “optimization” that search engines use to determine where a site ranks, for a specific search phrase.
I want to stress more than anything, that there is no “magic wand” for SEO. There is no amount of money that you can throw at us (although we welcome the offer), or another provider that will solve all your SEO woes without substantial involvement from you, and the people that make your business run. Similar to managing a social media campaign, managing your search engine rank requires creative thinking, active participation and a keen eye for trends and customer needs.
Contact Desiree or I today, to learn more about optimizing for search engines (and people!)